This pestle analysis of coca cola explains how various political, economic, sociocultural, technological, legal and environmental factors that affect it in the current global market. The coca cola comp coca cola any, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. The cocacola company incorporated in 1892 is the worlds largest beverage company. Coca cola has earned an immense brand image and market share, which makes it uneasy for the competitors to enter the market. A short pestle analysis of coca cola discusses the political, economical, social, technological, legal and environmental factors of the soft. Swot and pest analysis of coca cola coca cola is a beverage company with more than 300 brands. Because of this, coca cola has come up with long term objectives. Rufts marketing consultancy will take a closer look at these challenges with a particular focus on the swot and pestle analysis as it pertains to the current market challenges as described in the bahria university case study. Coca cola is recognized as the worlds most valuable brand. Strategic management analysis coca cola uk contents.
The cocacola company pestel analysis is a strategic tool to analyze the macro environment of the organization. We only assign those writers who are capable of providing the most effective coca. Coca cola is a company that engages in the manufacture and distribution of over 300 brands of beverages. Cocacola is highly involved in political lobbying, as stated on their website. Good example of swot analysis and pest analysis coursework.
Sample business analysis 8 examples in pdf word, gold hill socio economic analysis memo final. A marketing analysis of coca cola in malaysia marketing essay. The cocacola company is a beverage retailer, producer and distributor of soft drink concentrates and syrups. Pestle analysis a pestle analysis is an audit of six external influences on an organisation. Coca cola found in any petrol station, convenience stores, cinemas or even vending machine where consumers exposed the most. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Coca cola is the world most recognized trademark due to its competitive advantage of having an excellent distribution system over its rival pepsi. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis. Coca cola also offers services to more than 200 countries in the globe.
Coca cola company is one of the leading beverage manufacturers in the world. In order to fully understand the specifics of this. Porter five forces model of coca cola see table in attached file threat of new entrants. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. The coca cola company pestel analysis is a strategic tool to analyze the macro environment of the organization. Swot and pestle analysis of coca cola essay 4168 words. Analysis of the cocacola company research and markets. Coca cola vrio analysis sources of competitive advantage coca cola is a soda brand known for its large product range, global popularity and presence. Pestel analysis for coke free download as word doc. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. International companies such as apple, bmw, coca cola can be an example of using swot analysis pest analysis for micro. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. A case study on coca cola pest analysis coursework sample. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer.
This swot analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Coca cola receives most of their revenue from international sales of their products. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Pestel analysis on coca cola identifies market changes that are caused by political, economical, social as well as technological factors. Pestle and external environment analysis of cocacola. Competition and bcg the number one competitor of the coca cola company is pepsi co. Wondering who writes the coca cola pestle analysis for you. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. In 1986, a pharmacist john stith pemberton invented the coca cola in atlanta, georgia, u. In terms of regulations, the government has the power to set potential fines for the companies that.
The political, economic, social, technological, environmental and legal factors affecting coca cola. This section studies the environmental factors that have an impact on operation of coca cola. The political forces that affect coca cola encompass the rules and regulations imposed by more than 200 governing and health officials. Pestel analysis for coke coca cola recession scribd. Remote work advice from the largest allremote company. Coca cola is a global business that operates on a local sale in every community that is does business in. If you avail our coca cola case study help, your order will reach you at the right time. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. After conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola.
Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Coca cola swot analysis 2019 swot analysis of coca cola. It has been operating in beverage industry and having huge market share. Analysis of the cocacola company is a complete and comprehensive analysis of the cocacola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself.
Regulatory challenges taxes, food related regulations etc changing political regimes. Coca cola swot analysis 2018 this video will analyze coca cola company using a swot. It has number of products which includes but not limited to. The coca cola brand is globally valued and recognized. Pestel analysis is a strategic tool to analyze the macro environment of the organization. The nonalcoholic beverages brand coca cola operates in the global environment. Coca cola swot analysis 6 key strengths in 2020 sm insight. Coca cola swot and pest analysis in todays society, there are many different firms that make up the business world. Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. The formula for cocacola and the trademark was registered in 1889 by asa candler, cocacola company in 1892. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017.
An internal analysis of cocacola is performed to understand the internal capabilities. Coca cola trademark is always flashed and seen in various advertisements. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic. Do the swot analysis and pest analysis on a company called coca cola and based on the analysis found, present the best recommendations how the company can perform better in market. Today, the world market has grown highly globalized. The report contains a brief introduction of coca cola company and coca cola india and a detailed view of the tasks, which have been undertaken to analyze the market of coca cola i. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. With pestle analysis the companys management can identify the major.
It manufactures, and markets nonalcoholic beverage concentrates and. The pestel analysis describes a framework of and is an analysis of macroenvironmental factors or environment used in the. Coca cola is a brand which is present in households, shops, hotels, offices, etc. The global environment subjects a corporation to several pressures. The above report details the brief introduction of the company coca cola. The leading soda beverages brand is a global player that sells across more than 200 nations. One company in particular that is of interest to me is coca cola. Changes in the macroenvironment factors can have a direct impact on not only. Economic conditions recession has passed and coca cola must be experiencing better sales. The report also contains application of swot, porters five forces and valuechain analyses on coca cola, along with analysis of coca cola s marketing strategy and companys approach towards corporate social. Coca cola is a brand that is highly dependent on governmental policies about sugar and caffeine consumption.
A pest analysis of coca cola will determine all these factors which can impact its business in the global environment. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Then gives a light on the international market analysis of its product and operations. It offers its services in over 200 countries worldwide. Fanta, sprite,diet coke, coca cola zero, coca cola life, dasani,minute maid. In the following discussion, porters five forces model and pest analysis are conducted for cocacola. Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted or where an organization is planning to start a business henry, 2008. It is valid for any student to ask about the individuals who will write the coca cola pestle analysis for them. This is descriptive pestle pest pestel analysis of coca cola which is one of the expensive brand of the world. Swot analysis of coca cola guide to perfect business. Coca cola marketing analysis project report swot analysis. Foda pest cocacola by luis alfonso sauceda ibarra on prezi. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its.
Complete version of coca cola pestel analysis containing discussion of remaining factors is available in coca cola company report. Service is the work by those involved that benefits the company. Pestel analysis for coke coca cola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. The most important political factors which can have a direct impact on coca cola are laws and government regulation of food products.
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